Twitter has announced a new always-on advertising service called Promote Mode. It weighs in at £79 pcm ($99 pcm) and provides brands with an automated solution to promoting content on Twitter.

How does it work?

Once signed up for the service, brands tweet as usual and the tool will promote the first ten tweets published each day (brands will get to select the audience for these). The service will also promote the subscribed Twitter profile to attract new followers.

Who is eligible?

Accounts must be in good standing and comply with the current ad policies of the platform. Tweets will only be promoted if they adhere to Twitter’s Quality Policy and Ads Policy.

How can I find out more?

Twitter has released a FAQs section for Promote Mode giving full details of how to use the tool.

If you want to increase the engagement and following of your brand on Twitter, drop me a line for a no-obligation chat.

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