Digital marketing consultants love to speculate on what the big trends of the upcoming year will be. So here are my predictions for the biggest digital marketing trends of 2018. Digital marketing trend #1: shoppable media Shoppable media allows customers to make an...
Twitter has announced a new always-on advertising service called Promote Mode. It weighs in at £79 pcm ($99 pcm) and provides brands with an automated solution to promoting content on Twitter. How does it work? Once signed up for the service, brands tweet as usual and...
The General Data Protection Regulation (GDPR) comes into force in May 2018 and replaces the Data Protection Act. It’s intended to give more control over data back to the consumer and places stricter rules around what can and can’t be done with that data....
Why should you care about Facebook Live video? Online video consumption continues to rise and is predicted to be the driving factor behind 80% of all web traffic by 2019. The dominance of social media has been a major part of its success with platforms such as YouTube...
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