What is your online customer looking for?
Today’s online customer is price savvy, particular about quality, and meticulous about the brand experience. Millennials (those born between 1981 and 1996), in particular, are pretty conscientious about sustainability and the eco-friendliness of where they shop...
Five Instagram Marketing Tips (and why they work)
Five ways to up your Instagram marketing game 1. Plan, plan, plan! My number one tip for Instagram marketing is to plan your content in advance. If I had a pound for each time I was asked “why aren’t we getting any new followers?” and “why is...
New Instagram shopping features
With just days to go before Black Friday shopping frenzy, Instagram has expanded its Shopping offering by unveiling three new features. The new features will offer users easier ways to discover new products, create wish lists, and shop with their favourite brands all...
5 quick wins on Facebook
Not everything on social media is a quick win, in fact, a lot of time and effort are required to grow any digital marketing channel. However, there are some easy things you can do that don’t take much time but can really give your social channel a boost....
Social media marketing training
I’ve been working with the Sutton Coldfield Town Centre BID marketing team for some time and was asked to create and deliver a social media marketing training session for local businesses. The BID has been ramping up its digital support for the town since...
Instagram algorithm revealed
Instagram has announced it will be tweaking its algorithm to help you see more of the content you care about. During a whiteboard session with a select group of press at Instagram’s new San Francisco offices, the Facebook-owned social media company revealed all...
How to write a social media strategy
Write a social media strategy that works Having a strategy in place for any marketing activity will vastly improve the results of your effort. But, if you’ve never had to write a social media strategy before, it can be quite daunting to know where to begin....
GDPR: the countdown is on
The enforcement date for the GDPR is 25 May 2018. Not long is it? If you’ve been living under a rock for the last two years, GDPR stands for General Data Protection Regulation, a regulation that was passed by the EU Parliament in April 2016. The GDPR is...
