Social media marketing training
I’ve been working with the Sutton Coldfield Town Centre BID marketing team for some time and was asked to create and deliver a social media marketing training session for local businesses. The BID has been ramping up its digital support for the town since...
Instagram algorithm revealed
Earlier this year, Instagram announced it would be tweaking its algorithm to help you see more of the content you care about. During a whiteboard session with a select group of press at Instagram’s new San Francisco offices, the Facebook-owned social media...
How to write a social media strategy
Write a social media strategy that works Having a strategy in place for any marketing activity will vastly improve the results of your effort. But, if you’ve never had to write a social media strategy before, it can be quite daunting to know where to begin....
GDPR: the countdown is on
The enforcement date for the GDPR is 25 May 2018. Not long is it? If you’ve been living under a rock for the last two years, GDPR stands for General Data Protection Regulation, a regulation that was passed by the EU Parliament in April 2016. The GDPR is...
5 digital marketing questions to ask your new agency or consultant
Choosing the right digital agency or consultant to tackle your online marketing can be the best thing you ever did or end up being a costly mistake. You need to be sure your budget works hard and that the agency or freelancer has the relevant experience to help your...
THAT Facebook update
Update to Facebook Newsfeed Facebook announced a major change to its Newsfeed algorithm in January, stating the changes would ‘be good for our community and our business.’ Now the dust has settled on the announcement, let’s take a look at what this means for brands...
Kick-start your SEO for the new year
Kick-start your SEO for the new year What’s in? Search engine optimisation is always evolving, so it’s a good idea to take a look at what’s new or which elements are becoming a priority for search engines. For 2018, I’d recommend looking into...
Digital marketing trends for 2018
Digital marketing consultants love to speculate on what the big trends of the upcoming year will be. So here are my predictions for the biggest digital marketing trends of 2018. Digital marketing trend #1: shoppable media Shoppable media allows customers to make an...
