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What is your online customer looking for?

Today's online customer is price savvy, particular about quality, and meticulous about the brand experience. Millennials (those born between 1981 and 1996), in particular, are pretty conscientious about sustainability and the eco-friendliness of where they shop (and...

Five Instagram Marketing Tips (and why they work)

If I had a pound for each time I was asked “why aren’t we getting any new followers?” and “why is our engagement so low?” then I’d be writing this article poolside in my Hollywood Hills duplex.

New Instagram shopping features

With just days to go before Black Friday shopping frenzy, Instagram has expanded its Shopping offering by unveiling three new features.

5 quick wins on Facebook

Not everything on social media is a quick win, in fact, a lot of time and effort are required to grow any digital marketing channel. However, there are some easy things you can do that don’t take much time but can really give your social channel a boost.

Social media marketing training

I've been working with the Sutton Coldfield Town Centre BID marketing team for some time and was asked to create and deliver a social media marketing training session for local businesses. The BID has been ramping up its digital support for the town since...

Instagram algorithm revealed

Earlier this year, Instagram announced it would be tweaking its algorithm to help you see more of the content you care about. During a whiteboard session with a select group of press at Instagram's new San Francisco offices, the Facebook-owned social media company...