Facebook announced today it was implementing updates to reduce the amount of clickbait served to users.

Clickbait content uses sensational headlines to lure visitors into clicking on, and/or sharing, social media content at the expense of quality and accuracy. In plain English, it’s a pain in the ass.

In an official bog post, engineers explained how the social media giant would be improving its efforts:

  • First, we are now taking into account clickbait at the individual post level in addition to the domain and Page level, in order to more precisely reduce clickbait headlines.
  • Second, in order to make this more effective, we are dividing our efforts into two separate signals — so we will now look at whether a headline withholds information or if it exaggerates information separately.
  • Third, we are starting to test this work in additional languages.

Brands worried about how this will affect their Facebook pages are told that “most Pages won’t see any significant changes to their distribution in News Feed as a result of the update”.

Read the full update over on the official Facebook blog.

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