The Facebook gaming platform is making a serious play for Twitch and YouTube live streaming audiences with its latest update. The new feature, named ‘Go Live’, will make it easier for users to start live streaming by integrating Streamlabs software with a gaming Facebook page.
Go Live is designed to stream the action while you play, while reaching and engaging your Facebook friends and fellow gamers.
Each month more than 700 million people engage with games on Facebook
The new gaming portal has already built up an impressive amount of success stories with spotlights on creators such as Spanish gamer, MissAndyFTW, who made a career out of her gaming hobby and is now an advocate for the platform. The portal also allows users to learn more about the latest global gaming success stories, product updates, and best practices. Users can also explore gaming resources such as information on how to develop and market games on Facebook.
How you can Go Live
The Facebook Gaming portal simplifies the process of going live in three steps:
- Create a Gaming Video Creator Facebook Page
- Set up Streamlabs OBS
- Go Live and start streaming
What’s next for the platform?
Since the world began to lock down in March 2020, Facebook opened early access to Facebook Gaming tournaments, a feature to help people stay connected through games and compete with other gamers. Pair this with new charity live streaming tools that launched as part of the #PlayApartTogether campaign to support the World Health Organisation and fight the spread of COVID-19, creators can also support important causes during a tournament.
The platform’s official blog gives insight into how gaming industry marketers can respond to coronavirus (COVID-19) and its Game Developers Showcase reveals new strategies to help gaming businesses grow. As part of the Showcase, gamers can also get the latest tips on monetising games and learn about the future of augmented and virtual reality from Oculus.
Elsewhere on the blog, you’ll find the ‘Game Changers’ section, where you can read about the future of gaming and get a behind-the-scenes glimpse into big game developer strategies and technology.
It’s essential to understand how advertising contributes to game revenue, so there’s a section of the portal dedicated to learning how to work with Facebook and third-party partners to set up measurement and reporting framework to optimise advertising.
Need a digital strategy to up your own business game? Drop me a line for a no-obligation chat.
Subscribe To Our Digital Marketing Newsletter
Join our mailing list to receive the latest digital news straight to your inbox.