Digital marketing trends for 2018

Digital marketing trends for 2018

Digital marketing consultants love to speculate on what the big trends of the upcoming year will be. So here are my predictions for the biggest digital marketing trends of 2018. Digital marketing trend #1: shoppable media Shoppable media allows customers to make an...

Twitter introduces ad subscriptions

Twitter introduces ad subscriptions

Twitter has announced a new always-on advertising service called Promote Mode. It weighs in at £79 pcm ($99 pcm) and provides brands with an automated solution to promoting content on Twitter. How does it work? Once signed up for the service, brands tweet as usual and...

GDPR: what it means for digital marketing

GDPR: what it means for digital marketing

The General Data Protection Regulation (GDPR) comes into force in May 2018 and replaces the Data Protection Act. It's intended to give more control over data back to the consumer and places stricter rules around what can and can't be done with that data. The GDPR is...

4 ways to use Facebook Live video

4 ways to use Facebook Live video

Why should you care about Facebook Live video? Online video consumption continues to rise and is predicted to be the driving factor behind 80% of all web traffic by 2019. The dominance of social media has been a major part of its success with platforms such as YouTube...

Why are we still so 9-5?

Why are we still so 9-5?

"Flexible working is a way of working that suits an employee’s needs, eg having flexible start and finish times, or working from home." Flexible working isn't just for parents, carers, civil servants, or any other group of workers you may have already made an...

Social influencers: a quick guide

Social influencers: a quick guide

Influencer marketing is nothing new, the right celebrity seen using a product has been helping to increase sales and brand awareness for years. With the rise of social media, the good old celebrity endorsement you knew so well has paved...

Facebook celebrates Pride Month

Facebook celebrates Pride Month

Facebook is all set to celebrate the LGBTQ community using Pride Month with a series of colourful profile photo frames, photo masks, Messenger app stickers and effects, and even a limited-edition Pride rainbow reaction. "Throughout the month of June, you might see a...

Should you invest in a Messenger chatbot?

Should you invest in a Messenger chatbot?

Well, that’s simple, can the business afford one? There are so many benefits to implementing a chatbot that, unless your line of business offers absolutely no information to its customer base at all, there’s no reason not to develop one. Is this just a fad? Chatbot...

Facebook hates clickbait too

Facebook hates clickbait too

Facebook announced today it was implementing updates to reduce the amount of clickbait served to users. Clickbait content uses sensational headlines to lure visitors into clicking on, and/or sharing, social media content at the expense of quality and...

Most Retweeted Tweet ever

Most Retweeted Tweet ever

Looking for viral content inspiration? Twitter has announced the most popular Tweet of all time to be a request for free food to Wendy's. Carter Wilkerson’s (@carterjwm) Tweet has received over 3,2million RTs, making it the most shared single piece of content on the...