Social media advertising tips for SMEs

Social media advertising tips for SMEs

Social media advertising tips for SMEs The success of your social media marketing advertising campaign depends on many factors from correct audience targeting to aligning each step of the sales funnel to keep the audience engaged. I've found that a lot of businesses...

Social media catch-up with the Meet Edgar team

Social media catch-up with the Meet Edgar team

I caught up with Megan from the Meet Edgar team to talk about social media marketing and how to onboard new clients with a thorough and tailored proposal document. You can watch the video of our Zoom catch-up, below.Topics covered include: What's the most engaging...

TikTok hits the big time

TikTok hits the big time

TikTok has just had the best quarter of any app - ever. With over 2 billion downloads globally, the video app favoured by Generation Z has been growing in popularity since 2018 and in Q1 of 2020, it had over 315 million downloads across all app stores - this is a...

Top 3 social media updates – June 05 2020

Top 3 social media updates – June 05 2020

Here's your weekly dose of Top 3 Social Media Updates. Wow. So much has happened in the world of social media this past week. Facebook has finally jumped off the fence concerning the labelling of state-backed posts, Twitter has announced its built-in scheduling tool,...

Instagram Guides Now Live

Instagram Guides Now Live

Instagram has introduced 'Guides'; a way to easily discover recommendations, tips and other content from your favourite creators, public figures, organisations and publishers on the platform. The social media network has announced that it will be focusing Guides...

Facebook gaming: Go Live

Facebook gaming: Go Live

The Facebook gaming platform is making a serious play for Twitch and YouTube live streaming audiences with its latest update. The new feature, named 'Go Live', will make it easier for users to start live streaming by integrating Streamlabs software with a gaming...

Working from home: best practices

Working from home: best practices

Working from home requires structure, patience, flexibility, and good old willpower. With the right routine, you'll be working from home like a pro in no time. How do I know? I've worked from home for the best part of this century so have worked out the pros and cons...

Examples of brand Coronavirus emails

Examples of brand Coronavirus emails

Now that brands are getting to grips with the global COVID-19 outbreak, we're seeing an influx of the new 'Coronavirus email' letting us know how businesses are going to address the problems that come with the pandemic. A great time to unsubscribe from those email...

5 quick wins on Facebook

5 quick wins on Facebook

Not everything on social media is a quick win, in fact, a lot of time and effort are required to grow any digital marketing channel. However, there are some easy things you can do that don’t take much time but can really give your social channel a boost.

Social media marketing training

Social media marketing training

I've been working with the Sutton Coldfield Town Centre BID marketing team for some time and was asked to create and deliver a social media marketing training session for local businesses. The BID has been ramping up its digital support for the town since launching...

Instagram algorithm revealed

Instagram algorithm revealed

Instagram has announced it will be tweaking its algorithm to help you see more of the content you care about. During a whiteboard session with a select group of press at Instagram's new San Francisco offices, the Facebook-owned social media company revealed all about...

How to write a social media strategy

How to write a social media strategy

Write a social media strategy that works Having a strategy in place for any marketing activity will vastly improve the results of your effort. But, if you've never had to write a social media strategy before, it can be quite daunting to know where to begin. It's...

GDPR: the countdown is on

GDPR: the countdown is on

The enforcement date for the GDPR is 25 May 2018. Not long is it? If you've been living under a rock for the last two years, GDPR stands for General Data Protection Regulation, a regulation that was passed by the EU Parliament in April 2016. The GDPR is "designed to...

THAT Facebook update

THAT Facebook update

Update to Facebook Newsfeed Facebook announced a major change to its Newsfeed algorithm in January, stating the changes would ‘be good for our community and our business.’ Now the dust has settled on the announcement, let’s take a look at what this means for brands...