Social media advertising tips for SMEs
Social media advertising tips for SMEs The success of your social media marketing advertising campaign depends on many factors from correct audience targeting to aligning each step of the sales funnel to keep the audience engaged. I've found that a lot of businesses...
Social media catch-up with the Meet Edgar team
I caught up with Megan from the Meet Edgar team to talk about social media marketing and how to onboard new clients with a thorough and tailored proposal document. You can watch the video of our Zoom catch-up, below.Topics covered include: What's the most engaging...
TikTok hits the big time
TikTok has just had the best quarter of any app - ever. With over 2 billion downloads globally, the video app favoured by Generation Z has been growing in popularity since 2018 and in Q1 of 2020, it had over 315 million downloads across all app stores - this is a...
Top 3 social media updates – June 05 2020
Here's your weekly dose of Top 3 Social Media Updates. Wow. So much has happened in the world of social media this past week. Facebook has finally jumped off the fence concerning the labelling of state-backed posts, Twitter has announced its built-in scheduling tool,...
Instagram Guides Now Live
Instagram has introduced 'Guides'; a way to easily discover recommendations, tips and other content from your favourite creators, public figures, organisations and publishers on the platform. The social media network has announced that it will be focusing Guides...
Facebook gaming: Go Live
The Facebook gaming platform is making a serious play for Twitch and YouTube live streaming audiences with its latest update. The new feature, named 'Go Live', will make it easier for users to start live streaming by integrating Streamlabs software with a gaming...
YouTube Video Builder: a new video tool
Google has launched a beta version of YouTube Video Builder, a new tool to help small businesses and brands create short marketing videos. With many businesses being forced to work remotely thanks to Coronavirus social distancing, shooting new marketing videos isn't...
Working from home: best practices
Working from home requires structure, patience, flexibility, and good old willpower. With the right routine, you'll be working from home like a pro in no time. How do I know? I've worked from home for the best part of this century so have worked out the pros and cons...
Zoom: the free video meeting app taking over the COVID-19 world
Demand for the Zoom video app has soared since the global COVID-19 outbreak with everyone from private tutors to yoga instructors taking advantage of the free video app as they find new ways to reach customers. There's also been a massive increase in remote working as...
Examples of brand Coronavirus emails
Now that brands are getting to grips with the global COVID-19 outbreak, we're seeing an influx of the new 'Coronavirus email' letting us know how businesses are going to address the problems that come with the pandemic. A great time to unsubscribe from those email...
Coronavirus: How to manage social media in the midst of the pandemic
The spread and impact of Coronavirus (Covid-19) is increasing in severity across the globe leading businesses and brands to ask the question, "how do we manage our digital presence in the best way during this global crisis?" Whether consumers like it or not,...
What is your online customer looking for?
Today's online customer is price savvy, particular about quality, and meticulous about the brand experience. Millennials (those born between 1981 and 1996), in particular, are pretty conscientious about sustainability and the eco-friendliness of where they shop (and...
Five Instagram Marketing Tips (and why they work)
If I had a pound for each time I was asked “why aren’t we getting any new followers?” and “why is our engagement so low?” then I’d be writing this article poolside in my Hollywood Hills duplex.
New Instagram shopping features
With just days to go before Black Friday shopping frenzy, Instagram has expanded its Shopping offering by unveiling three new features.
5 quick wins on Facebook
Not everything on social media is a quick win, in fact, a lot of time and effort are required to grow any digital marketing channel. However, there are some easy things you can do that don’t take much time but can really give your social channel a boost.
Social media marketing training
I've been working with the Sutton Coldfield Town Centre BID marketing team for some time and was asked to create and deliver a social media marketing training session for local businesses. The BID has been ramping up its digital support for the town since launching...
Instagram algorithm revealed
Instagram has announced it will be tweaking its algorithm to help you see more of the content you care about. During a whiteboard session with a select group of press at Instagram's new San Francisco offices, the Facebook-owned social media company revealed all about...
How to write a social media strategy
Write a social media strategy that works Having a strategy in place for any marketing activity will vastly improve the results of your effort. But, if you've never had to write a social media strategy before, it can be quite daunting to know where to begin. It's...
GDPR: the countdown is on
The enforcement date for the GDPR is 25 May 2018. Not long is it? If you've been living under a rock for the last two years, GDPR stands for General Data Protection Regulation, a regulation that was passed by the EU Parliament in April 2016. The GDPR is "designed to...
5 digital marketing questions to ask your new agency or consultant
Choosing the right digital agency or consultant to tackle your online marketing can be the best thing you ever did or end up being a costly mistake. You need to be sure your budget works hard and that the agency or freelancer has the relevant experience to help your...
THAT Facebook update
Update to Facebook Newsfeed Facebook announced a major change to its Newsfeed algorithm in January, stating the changes would ‘be good for our community and our business.’ Now the dust has settled on the announcement, let’s take a look at what this means for brands...
