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Instagram Guides Now Live

Instagram Guides Now Live

Instagram has introduced 'Guides'; a way to easily discover recommendations, tips and other content from your favourite creators, public figures, organisations and publishers on the platform. The social media network has announced that it will be focusing Guides...

Facebook gaming: Go Live

Facebook gaming: Go Live

The Facebook gaming platform is making a serious play for Twitch and YouTube live streaming audiences with its latest update. The new feature, named 'Go Live', will make it easier for users to start live streaming by integrating Streamlabs software with a gaming...

Working from home: best practices

Working from home: best practices

Working from home requires structure, patience, flexibility, and good old willpower. With the right routine, you'll be working from home like a pro in no time. How do I know? I've worked from home for the best part of this century so have worked out the pros and cons...

Examples of brand Coronavirus emails

Examples of brand Coronavirus emails

Now that brands are getting to grips with the global COVID-19 outbreak, we're seeing an influx of the new 'Coronavirus email' letting us know how businesses are going to address the problems that come with the pandemic. A great time to unsubscribe from those email...

5 quick wins on Facebook

5 quick wins on Facebook

Not everything on social media is a quick win, in fact, a lot of time and effort are required to grow any digital marketing channel. However, there are some easy things you can do that don’t take much time but can really give your social channel a boost.

Social media marketing training

Social media marketing training

I've been working with the Sutton Coldfield Town Centre BID marketing team for some time and was asked to create and deliver a social media marketing training session for local businesses. The BID has been ramping up its digital support for the town since launching...

Instagram algorithm revealed

Instagram algorithm revealed

Earlier this year, Instagram announced it would be tweaking its algorithm to help you see more of the content you care about. During a whiteboard session with a select group of press at Instagram's new San Francisco offices, the Facebook-owned social media company...

How to write a social media strategy

How to write a social media strategy

Write a social media strategy that works Having a strategy in place for any marketing activity will vastly improve the results of your effort. But, if you've never had to write a social media strategy before, it can be quite daunting to know where to begin. It's...

GDPR: the countdown is on

GDPR: the countdown is on

The enforcement date for the GDPR is 25 May 2018. Not long is it? If you've been living under a rock for the last two years, GDPR stands for General Data Protection Regulation, a regulation that was passed by the EU Parliament in April 2016. The GDPR is "designed to...

THAT Facebook update

THAT Facebook update

Update to Facebook Newsfeed Facebook announced a major change to its Newsfeed algorithm in January, stating the changes would ‘be good for our community and our business.’ Now the dust has settled on the announcement, let’s take a look at what this means for brands...

Kick-start your SEO for the new year

Kick-start your SEO for the new year

Kick-start your SEO for the new year What's in? Search engine optimisation is always evolving, so it's a good idea to take a look at what's new or which elements are becoming a priority for search engines. For 2018, I'd recommend looking into the following elements....

Digital marketing trends for 2018

Digital marketing trends for 2018

Digital marketing consultants love to speculate on what the big trends of the upcoming year will be. So here are my predictions for the biggest digital marketing trends of 2018. Digital marketing trend #1: shoppable media Shoppable media allows customers to make an...

Twitter introduces ad subscriptions

Twitter introduces ad subscriptions

Twitter has announced a new always-on advertising service called Promote Mode. It weighs in at £79 pcm ($99 pcm) and provides brands with an automated solution to promoting content on Twitter. How does it work? Once signed up for the service, brands tweet as usual and...

GDPR: what it means for digital marketing

GDPR: what it means for digital marketing

The General Data Protection Regulation (GDPR) comes into force in May 2018 and replaces the Data Protection Act. It's intended to give more control over data back to the consumer and places stricter rules around what can and can't be done with that data. The GDPR is...