5 quick wins on Facebook

Not everything on social media is a quick win, in fact, a lot of time and effort are required to grow any digital marketing channel. However, there are some easy things you can do that don’t take much time but can really give your social channel a boost.

Social media marketing training

I've been working with the Sutton Coldfield Town Centre BID marketing team for some time and was asked to create and deliver a social media marketing training session for local businesses. The BID has been ramping up its digital support for the town since...

Instagram algorithm revealed

Earlier this year, Instagram announced it would be tweaking its algorithm to help you see more of the content you care about. During a whiteboard session with a select group of press at Instagram's new San Francisco offices, the Facebook-owned social media company...

How to write a social media strategy

Write a social media strategy that works Having a strategy in place for any marketing activity will vastly improve the results of your effort. But, if you've never had to write a social media strategy before, it can be quite daunting to know where to begin. It's...

GDPR: the countdown is on

The enforcement date for the GDPR is 25 May 2018. Not long is it? If you've been living under a rock for the last two years, GDPR stands for General Data Protection Regulation, a regulation that was passed by the EU Parliament in April 2016. The GDPR is "designed to...

THAT Facebook update

Update to Facebook Newsfeed Facebook announced a major change to its Newsfeed algorithm in January, stating the changes would ‘be good for our community and our business.’ Now the dust has settled on the announcement, let’s take a look at what this means for brands...

Kick-start your SEO for the new year

Kick-start your SEO for the new year What's in? Search engine optimisation is always evolving, so it's a good idea to take a look at what's new or which elements are becoming a priority for search engines. For 2018, I'd recommend looking into the following elements....

Digital marketing trends for 2018

Digital marketing consultants love to speculate on what the big trends of the upcoming year will be. So here are my predictions for the biggest digital marketing trends of 2018. Digital marketing trend #1: shoppable media Shoppable media allows customers to make an...

Twitter introduces ad subscriptions

Twitter has announced a new always-on advertising service called Promote Mode. It weighs in at £79 pcm ($99 pcm) and provides brands with an automated solution to promoting content on Twitter. How does it work? Once signed up for the service, brands tweet as usual and...

GDPR: what it means for digital marketing

The General Data Protection Regulation (GDPR) comes into force in May 2018 and replaces the Data Protection Act. It's intended to give more control over data back to the consumer and places stricter rules around what can and can't be done with that data. The GDPR is...

4 ways to use Facebook Live video

Why should you care about Facebook Live video? Online video consumption continues to rise and is predicted to be the driving factor behind 80% of all web traffic by 2019. The dominance of social media has been a major part of its success with platforms such as YouTube...

Why are we still so 9-5?

"Flexible working is a way of working that suits an employee’s needs, eg having flexible start and finish times, or working from home." Flexible working isn't just for parents, carers, civil servants, or any other group of workers you may have already made an...

Social influencers: a quick guide

Influencer marketing is nothing new, the right celebrity seen using a product has been helping to increase sales and brand awareness for years. With the rise of social media, the good old celebrity endorsement you knew so well has paved the way for a new category of...

Facebook celebrates Pride Month

Facebook is all set to celebrate the LGBTQ community using Pride Month with a series of colourful profile photo frames, photo masks, Messenger app stickers and effects, and even a limited-edition Pride rainbow reaction. "Throughout the month of June, you might see a...

Should you invest in a Messenger chatbot?

Well, that’s simple, can the business afford one? There are so many benefits to implementing a chatbot that, unless your line of business offers absolutely no information to its customer base at all, there’s no reason not to develop one. Is this just a fad? Chatbot...

Facebook hates clickbait too

Facebook announced today it was implementing updates to reduce the amount of clickbait served to users. Clickbait content uses sensational headlines to lure visitors into clicking on, and/or sharing, social media content at the expense of quality and...

Most Retweeted Tweet ever

Looking for viral content inspiration? Twitter has announced the most Retweeted Tweet of all time to be a request for free food to Wendy's. Carter Wilkerson’s (@carterjwm) Tweet has received over 3,2million RTs, making it the most shared single piece of content on the...