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Working from home: best practices

Working from home: best practices

by Emm McAndrew | Apr 14, 2020 | Social Psychology, Workplace

Working from home requires structure, patience, flexibility, and good old willpower. With the right routine, you’ll be working from home like a pro in no time. How do I know? I’ve worked from home for the best part of this century so have worked out the...
Examples of brand Coronavirus emails

Examples of brand Coronavirus emails

by Emm McAndrew | Mar 27, 2020 | Marketing, News, Social Psychology

Now that brands are getting to grips with the global COVID-19 outbreak, we’re seeing an influx of the new ‘Coronavirus email’ letting us know how businesses are going to address the problems that come with the pandemic. A great time to unsubscribe...
What is your online customer looking for?

What is your online customer looking for?

by Emm McAndrew | Jan 30, 2020 | Marketing, Social Media, Social Psychology

Today’s online customer is price savvy, particular about quality, and meticulous about the brand experience. Millennials (those born between 1981 and 1996), in particular, are pretty conscientious about sustainability and the eco-friendliness of where they shop...

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